"McDull: Creative love expressions to your kids" is a parenting video series to be shared amongst moms and dads to explore the best ways to express love to children through various means. This is an interactive campaign to welcome suggestions and inspirations from moms and dads in their daily experience.

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To develop a series of educational videos as e-learning support for children and parents during the school suspension period caused by Covid-19 outbreak in 2020. The videos were widely spread in social media and promoted into schools as education resources.

During the COVID-19 pandemic in 2020, hand-washing videos and music videos were produced to help children understand the importance of epidemic prevention knowledge and personal hygiene, and to assist parents and different communities in need.

To promote low carbon living habits, the Foundation produced a series of 20 animation videos and teaching kit in interesting yet practical approach, audience of all ages can understand easily and practice in their daily lives.

To promote classical music appreciation for children, the Foundation has been partnered with Hong Kong Sinfonietta  and produced annual classical music concerts of more than 10 different themes since 2006, attracted around 100,000 audiences. Besides, Mcdull was invited by Hong Kong Sinfonietta to be the Artist Associate in 2019-2020 Season.

In 2005-2006, the Foundation held animation workshops for children to learn animation knowledge as well as to enhance creativity and art appreciation.

In 2017 and 2018, the Foundation supported charity runs organized by The Samaritan Befriender Hong Kong.

In 2014-2015, the Foundation engaged in promoting empathy for visual impartments by supporting “Blindfold Lunch campaign” by Orbis